Logo & Brand Guide

Use the logo and brand correctly.

This page is for partners, media, sponsors, creators, platforms, and agencies that want to use the Crazy Systems logo or brand in marketing material, press material, partner pages, or social assets.

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For partners at a glance

Use the original file only Please do not rebuild the logo, create your own version, or extract separate parts.
Do not alter the logo No recoloring, distortion, shadows, animation, or cropping.
Place the brand calmly Quiet backgrounds, clear space, and strong contrast are required.
Check in on exceptions Please ask before release if the use case involves co-branding, video, print, events, or merchandise.

For partners & media

This page is the official reference for logo use, colors, and brand mention.

It is not a general product page. It is the official reference for external uses of the Crazy Systems brand.

Typical use cases

Partner pages, sponsor walls, press coverage, creator graphics, PDFs, pitch decks, and social posts.

Partner pages Press & social

What you will find here

Official rules for the logo, colors, backgrounds, surrounding text, and exception cases.

Logo Colors Approvals

What matters most

The brand should feel technical, high-quality, and clean, not playful, loud, or overdesigned.

calm precise

When to ask first

If the use case goes beyond the standard or strongly combines our brand with another one, please check in first.

Co-branding Special formats

Logo usage

This is how the Crazy Systems logo may be used.

For partners, media, and marketing, the original asset file is always the starting point. The logo must not be changed, reinterpreted, or split into separate parts.

Official logo

Official standard version

Please use exactly this version: complete, proportionally scaled, and with enough distance from surrounding elements.

Partner pages & sponsor areas

Preferred on dark or very calm surfaces with clean contrast.

Light documents

Allowed on neutral light backgrounds when the logo remains clear and stands freely.

Cover & social assets

Gradients are possible as long as the logo stays calm and does not compete with effects.

Required for partners

Always use the provided original asset file.
Do not distort, recolor, crop, or animate the logo.
Scale the logo proportionally and always show it in full.
Keep at least 12% of the logo width as clear space on every side.
Place it on calm, high-contrast surfaces.
For very small uses, check whether the shield still reads clearly first.

Clear space min. 12% of logo width

Minimum digital size 40 px absolute minimum

Recommended digital 96 px width or more

Print 25 mm width or more

Do this

Use the logo unchanged on partner pages, sponsor slides, PDFs, and social assets.
Place it on dark surfaces, neutral light backgrounds, or calm gradient settings.
Keep enough distance from text, other logos, icons, and framing elements.

Please do not

Create recolored versions, shadows, glow effects, or animated variants.
Place the logo too tightly next to third-party logos, claims, or frames.
Put it on noisy photos, harsh patterns, or low-contrast backgrounds.
Crop the logo or use isolated parts as a substitute mark.
Adapt the logo for stickers, merchandise, or event surfaces without checking first.

Colors & backgrounds

These colors may accompany the brand.

If you place the logo in partner pages, PDFs, social assets, or press material, use this palette as the official visual environment around the brand.

Deep Navy #08131A

Preferred dark background for the logo, sponsor slides, and brand-led surfaces.

Control Panel #111D26

Calm secondary surface for partner boxes, information blocks, and product context.

Cloud White #EDF2F4

Light contrast tone for headlines, supporting text, and brand mention.

Operational Teal #6DC6BC

Main brand signal for focus, links, and controlled highlights.

System Blue #8AB6CF

Supporting tone for technical visuals, data lines, and transition states.

Soft Mint #A7D7C6

Gentle balancing tone for calm gradients, layers, and secondary highlights.

System Brass #C7A162

Warm accent for priority, depth, and selective brand emphasis in key visuals.

Signal Amber #D8A35F

Only for hints, markers, or operational signals, not as a primary brand color.

Gradients

Brand Spectrum Teal → Blue → Brass

For hero surfaces, key visuals, and highlight cards.

Operational Flow Mint → Teal → Brass

For data flow, lines, and technical visuals.

Glow Surface Teal/Brass overlay

For panels, glass surfaces, and controlled depth.

For marketing material

Logo environment

Large surfaces should stay dark and calm so the logo can stand cleanly and with enough authority.

Highlight surfaces

Teal, blue, mint, and brass work well for key visuals, separators, or controlled emphasis.

Hints & markers

Please use amber only sparingly for hints, markers, or operational states.

Co-branding

The gradient may support the scene, but it must not visually overpower partner brands.

Typography & supporting layout

If you add text around the brand, stay clear and neutral.

For partner pages, sponsor slides, one-pagers, or press material, there is no need to invent a sub-brand. Use clear type, clean spacing, and give the logo room.

Crazy Systems

Space Grotesk Titles, sponsor areas, short claims, or partner headlines

Clear, technical, direct, and calm wording.

IBM Plex Sans Press material, descriptions, captions, and body copy

deploy --region eu-central

IBM Plex Mono Only for technical labels, specifications, or system-adjacent information

Spacing give the logo room

Logo, text, and partner marks must never feel cramped or squeezed together.

Surfaces calm and high contrast

Use clear surfaces with subtle structure instead of loud backgrounds or effects.

Corners technical, not playful

If you use boxes or frames, keep them reduced and clean, not soft and bubbly.

Animation only sparingly

If motion is used at all, it should happen around the brand, not on the logo itself.

Brand mention & tone

This is how Crazy Systems should be referenced in partner and marketing contexts.

The brand should sound technical, reliable, and direct. It should not be made cute, overhyped, or artificially dramatic.

Brand mention

Use the full name “Crazy Systems” in a clean, properly typeset form.

Tone

Factual, high-quality, technically understandable. No meme, hype, or empty marketing phrasing.

Visual environment

Systems, infrastructure, technology, operations, and clean visuals fit. Generic lifestyle stock imagery does not.

Partner combinations

In co-branding scenarios, Crazy Systems should remain recognizable without being distorted to match another style.

partner-ready clear calm high-quality technical direct

Approvals & exceptions

Please check in for these cases.

Standard applications are covered by these rules. Anything beyond that should be approved briefly first.

Co-branding & lockups

Whenever our logo is directly combined with another brand, partner logo, or campaign mark.

Video, animation, motion

Whenever the logo appears in intros, reels, motion graphics, or any moving asset.

Print, events, merch

Whenever large print formats, booths, stickers, textiles, or giveaways are planned.

New variants & crops

Whenever a new color version, crop, simplified symbol, or special treatment is requested.

What you will find here

Use cases Logo Colors Supporting layout Brand mention Approvals

Who this page is for

For partners, media, sponsors, creators, agencies, and platforms that want to display the Crazy Systems logo or brand publicly. Please check in before release for special formats.

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